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Klaviyo vs HubSpot: A Side-by-Side Comparison

Groove

It allows users to effectively collect and organize customer data for easier, more streamlined segmentation. Klaviyo enables the creation of targeted, fully personalized campaigns that support stronger customer-brand relationships. It can also be used to automate various aspects of your campaign, including triggered emails.

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Inside the Online Bookstore Building a ‘Model for Small Businesses to Compete with Amazon’

Retail TouchPoints

It wouldn’t be precisely accurate to count Bookshop.org among the successful conquerors, since its 1% market share of print book sales is dwarfed by Amazon’s approximately 50% (by some estimates, it’s even more). But for many in the book industry, the platform’s very existence is a victory.

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Exclusive Q&A: Stores Should Become a ‘Digital Mosaic of Attraction’

Retail TouchPoints

It might sound strange to say this about a place where some 80% of transactions actually take place, but brick-and-mortar stores represent an underutilized resource, according to Sarah Jarvis, co-author of the second edition of Omnichannel Retail: How to Build Winning Stores in a Digital World. How do you give them value more easily?

Books 279
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Omnichannel Convenience Vs. Unique Experience: How Can Retailers Find The Right Balance?

RTP blog

When I’m browsing in a bookstore, I want both — the convenience of quickly finding a book I’ve read about, and the serendipity of discovering one I’ve never heard about as I wander the aisles. Klaudia Tirico, Features Editor: This conversation boils down to knowing your customers and knowing them well.

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As ‘Appointment Retailing’ Use Cases Expand, More Brands See Value

Retail TouchPoints

“There are some business types — for example large grocery or big box stores — where appointments may not be a requirement in the future,” said Cimarron Buser, President and CEO of the Appointment Scheduling & Booking Industry Association (ASBIA) in an interview with Retail TouchPoints.

Retail 298
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What is Omnichannel Marketing and How to Implement it for Your Ecommerce Store?

Smile.io

Whether you’re an experienced marketing professional or a one-person show running your first ecommerce store, you’ve probably heard of a little something called “omnichannel marketing”. Just from the name you may have guessed it has to do with interacting with your customers through multiple different channels.

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Retail Loyalty’s Moment is Now

Retail TouchPoints

Put simply, Marketing in the Moment is the next evolution in personalization and a way for retailers to connect with their customers using all the information available to them in the most effective way possible. Mason held several other roles within the Tesco Group, including CMO for Tesco and CEO of Fresh & Easy LLC.

Retail 274