BigCommerce

AUGUST 8, 2017

While there are hundreds of different marketing strategies, only one can bring in consistent sales from day one. Social media advertising. Most channels require significant lead time to yield an ROI (ex. content marketing). Some channels yield quick results but not day in and day out (ex. Let’s get started.

Social Media 420

Social Media Shipping Costs Multi-channel B2B 420

BigCommerce

JULY 11, 2017

Joel Gross, CEO of Coalition Technologies , an ecommerce design + marketing agency that has worked to increase the organic visibility of multi-million dollar brands including Spinning.com and Pink Lily, walks you through how to build the B2B SEO strategy your company deserves, without the confusion. And there you have it.

SEO 416

SEO B2B Shipping Costs B2C 416

Inflow Insights

JANUARY 31, 2022

When one marketing channel is performing well, it’s common for eCommerce brands to devote as much budget as possible to that top-performer — more often than not, at the expense of other, less-flashy initiatives and efforts. And today’s case study is the living proof. Because of the immediate effects of iOS 14.5,

Social Media 128

Social Media Multi-channel PPC Channel 128

Traffic and Sales

MARCH 16, 2017

Bulk Email Checker NET is a paid, multi-use email validation tool. Second Strategy: Borrow reputation & build social media traffic via Instagram marketing. For eCommerce, this could mean comprehensive guides. The best example of an eCommerce store that does this is Right Channel Radios.

eCommerce Marketing 186

eCommerce Marketing Shopify eCommerce Marketing 186

Ecommerce Platforms

FEBRUARY 27, 2023

Here’s how you can arrive at an accurate answer: Demographics research Keyword research Social media research Customer journey modeling Customer interviews Based on these buyer personas, decide what content you’re going to produce, where, and how you’re going to distribute it.

eCommerce 118

eCommerce Marketing Webinar Social Media 118

Inflow Insights

FEBRUARY 27, 2019

He argues that many companies die from their over-reliance and addiction to paid marketing channels. He writes, “The key insight here is that paid marketing is tricky to grow, at scale, as the primary channel. Is paid marketing a dubious channel for eCommerce companies? Multi-Touch Attribution Models.

Multi-channel 128

Multi-channel eCommerce Marketing Channel 128

Ecommerce Platforms

OCTOBER 14, 2019

That's the global B2B ecommerce revenue forecast for 2020. The B2B ecommerce market size is growing rapidly YoY, but there's a big challenge here: 50% of B2B buyers prefer to purchase via B2C platforms. I simply messaged founders and marketers on LinkedIn and interviewed them, one by one. The problem?

B2B 132

B2B eCommerce Payment Services Multi-channel 132

AcquireConvert

JUNE 30, 2020

Building an audience for your business is by far the most important thing you can do in ecommerce marketing. Email still outperforms paid customer acquisition and social by a long way. Email is the most important channel for you to cultivate.”. The biggest social media mistake I’ve ever made.

Shopify 36

Shopify Payments Blog Social Media 36

SellBrite

JULY 26, 2019

Headless ecommerce is the new industry buzzword. It seems everyone from BigCommerce to Shopify to WebFlow and a whole handful of newer ecommerce startups are touting the capability, use cases, case studies, and more. The first digitally native generation has a starkly different media diet.

eCommerce 92

eCommerce BigCommerce Shopify Beauty and Health 92