Inflow Insights
MARCH 11, 2020
With a limited advertising budget, what PPC channels should you invest in? The real choice is which channel to scale more than the other — and that depends on the details of your business. The real choice is which channel to scale more than the other — and that depends on the details of your business.
Inflow Insights
NOVEMBER 11, 2021
If you have a limited advertising budget, what digital paid advertising channels should you invest in? Which eCommerce products tend to work best on each channel. And how you should budget these channels for the most profitable campaigns. For most eCommerce businesses, the decision comes down to social media advertising (ie.
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ROI Revolution
FEBRUARY 16, 2023
With all the uncertainty at the start of the pandemic, consumers felt apprehensive about spending their discretionary income. This resulted in high amounts of unsold non-essential consumer goods, which meant retailers had too much inventory that wasn’t being purchased. Many businesses were unprofitable during this time.
ROI Revolution
AUGUST 5, 2021
Claim your copy so you can profit off of this channel’s meteoric rise. Consumer spending habits returning to normal. Mastercard reports that their Q2 2021 revenue surged 36% over last year, a confident indication that consumer spending is rebounding after the pandemic made shoppers wary of making discretionary purchases.
ROI Revolution
JULY 1, 2021
Claim your copy so you can profit off of this channel’s meteoric rise. Alternative payment options have surged over the past year and a half after the coronavirus pandemic pushed consumers to be wary about high-contact shopping. 50% of marketing decision-makers say they’ll use voice as a marketing channel this year.
ROI Revolution
JUNE 1, 2021
In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy. Email will be the top channel that brands use to communicate with customers and prospects in 2021, though voice search and ads are also making their way up the ladder.
ROI Revolution
DECEMBER 2, 2021
Bed Bath & Beyond had the top furniture & home goods sales in 2020, followed by IKEA. Digital emerged more than ever as a channel for consumers looking for home products. With consumers remaining strong in their online habits, Shopify’s gross merchandise volume (GMV) surged 40% in Q2 2021. billion in 2020.
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