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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. How Do You Calculate Conversion Rate? Traffic Channels.

Channel 113
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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

This is understandable, but the way most people look at conversion rate leads to incorrect conclusions. The main issue is this: Conversion rate changes over time are far more influenced by traffic channel mix than by improvements to the site. Case Study 1: Site Updates That Appear to Have Lowered Conversion. Seasonality.

Channel 60
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The Power of PPC + SEO

ROI Revolution

Which channel should you focus your efforts on: paid or organic? These techniques can be used in tandem to increase your brand’s reach and conversions. As an ecommerce marketer, you’re likely either cutting back on ad spend or expanding your digital marketing channels even further as a result of coronavirus.

PPC 88
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Claim your copy so you can profit off of this channel’s meteoric rise. Prime members can already shop with special discounts in categories like electronics, toys, home, and more. In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Digital emerged more than ever as a channel for consumers looking for home products. Facebook and Google channels drove growth several times that of online stores. Overall digital sales are expected to grow 20% in 2021, and online was an extremely profitable channel for apparel brands last year. billion in 2020. billion in 2020.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% This halo effect makes it critical to have a strategy that encompasses all of your marketing channels. Wholesale and retail channels in general are underperforming during this time in any industry.

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

Claim your copy so you can profit off of this channel’s meteoric rise. Prime members can already shop with special discounts in categories like electronics, toys, home, and more. In light of the COVID-19 pandemic, 70% of brand decision-makers say they had to reprioritize their marketing channels or rethink their channel strategy.

eCommerce 148