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Exclusive Shikatani Lacroix Q&A: How Using Customer Data Can Humanize the Digital Experience

Retail TouchPoints

As technology and digital continues to infiltrate consumers’ lives, the need for human interaction and emotional connection is more important than ever. Retail TouchPoints (RTP): Shikatani Lacroix Design’s latest white paper looks at finding the balance between technology and human interaction.

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Personalisation gap persists as UK retailers’ cross channel engagement fails to meet shoppers’ accelerated digital demands

365 Retail

Irrelevant content and inconsistent cross-channel communications top shoppers personalisation peeves, the latest research from insights-led customer engagement platform, MoEngage , revealed, as retailers and brands rally to meet consumers’ digitally accelerated engagement demands.

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Kibo’s Perfect Sync Streamlines Data for Seamless Support

Kibo

Kibo is putting an end to that with its Perfect Sync technology. Our Perfect Sync technology represents a key differentiator in providing a flexible, streamlined solution for online and offline retail fulfillment. This is the natural next step toward enabling seamless omni-channel retail commerce.”

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How to Apply the 8 Lessons of Amazon Operations to Your Retail Strategy

Dynamic Action

DynamicAction’s Co-founder and Chief Data Scientist recently penned How Amazon Does Data—And What you Can Learn From It — a retail strategy white paper containing 8 tactical lessons from Amazon’s playbook. Lesson #1: Form a complete view of the customer experience.

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The Future of Ecommerce? Stores will Actually Play a Major Role

Retail TouchPoints

The agility they displayed was remarkable, but it was made possible by the existence of technologies that had been waiting for their moment to shine. Omnichannel Offerings for Channel-Agnostic Consumers. Key to success will be the ability to offer a unified, seamless flow, from online to brick-and-mortar and back again.

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Programmatic Advertising Trends, Stats, & News

ROI Revolution

Walmart’s DSP will be the first full-stack DSP built on The Trade Desk, a leading global DSP solution that provides both first-party data and third-party data. Target doesn’t yet have its own DSP, but brands and retailers can connect their own DSP to Target’s customer data and advertise to segmented audiences. December 6.

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Programmatic Advertising Trends, Stats, & News [December 2021]

ROI Revolution

Proactive advertisers are poised to capitalize on this growing channel, with overall CTV ad spend expected to surge 48.5% They provide brands with the opportunity to leverage newer technology like smart TVs and other consoles as a new place to advertise to key audiences. this year to reach $13.41 November 8. billion last year.