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The Death of Retargeting and the Advent of In-Session Marketing

Retail TouchPoints

While privacy advocates are happy, the threat to online retailers is an erosion of revenue and customer loyalty if they miss the mark in replacing ad tracking. Even for known customers, email and other remarketing campaigns produce low yields, especially since consumers are quick to move on to other alternatives.

Marketing 175
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25 B2B ecommerce experts to follow

GetElastic

Budde is an 18-year veteran in the B2B industry, with experience spanning markets at large and mid-size enterprises, including roles in digital, ecommerce, product management, operations and engineering. He has been considered a leading authority when it comes to boosting customer loyalty and ecommerce conversions.

B2B 144
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30 B2B ecommerce experts to follow

GetElastic

John Bruno , VP, Product Management, Elastic Path (former Forrester Analyst) Bruno has been shaping the future of B2B digital commerce for some time now. With more than a decade at HID Global, she has held roles in sales management, channel marketing, product marketing/management, international sales and marketing communications.

B2B 163
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Kibo’s Perfect Sync Streamlines Data for Seamless Support

Kibo

“For more than a decade, Kibo cloud-based platform has been driving an industry shift from legacy order management to SaaS-based distributed order management solutions,” says Shopatron Founder Ed Stevens. This is the natural next step toward enabling seamless omni-channel retail commerce.”

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How to Apply the 8 Lessons of Amazon Operations to Your Retail Strategy

Dynamic Action

DynamicAction’s Co-founder and Chief Data Scientist recently penned How Amazon Does Data—And What you Can Learn From It — a retail strategy white paper containing 8 tactical lessons from Amazon’s playbook. Mulberry teams constantly fine-tune the customer journey. It’s impossible to manage the business down at the product level.”

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From Retail to e-Tail: How to Launch an Ecommerce Website for Your Brick-and-Mortar

BigCommerce

All you need is a piece of white paper to use as a background. When asked about ways to improve customer service and work more efficiently, Tommy mentioned the importance of linking to shipping and refund-related FAQs in his emails. “By For many customers, returning online purchases can feel like a hassle.

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2021 Is the Time to Deliver a Hyper-Relevant Digital Experience in B2B

Kibo

But B2B firms can’t be satisfied with a simple pivoting to digital channels, they need to recreate the personal connections that have been lost with data-driven personalization across the B2B buyer journey. Below are the five key elements necessary to deliver on the promise of consistently relevant cross-channel relationships.

B2B 104