Build-A-Bear Expands Metaverse Pawprint with Tycoon Game Launch
Retail TouchPoints
DECEMBER 19, 2022
Build-A-Bear also eagerly embraced metaverse opportunities, and its latest is a Roblox environment, Build-A-Bear Tycoon , with elements that connect to the retailer’s physical stores, including special codes for in-experience redemption through stores and marketing channels.
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