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Build-A-Bear Expands Metaverse Pawprint with Tycoon Game Launch

Retail TouchPoints

Build-A-Bear also eagerly embraced metaverse opportunities, and its latest is a Roblox environment, Build-A-Bear Tycoon , with elements that connect to the retailer’s physical stores, including special codes for in-experience redemption through stores and marketing channels.

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21 Sessions, Presentations and Workshops You Can’t Miss at IRCE 2018

BigCommerce

Marketing, IT and development teams all block hotel rooms near one another, jetting off to hear what’s new and what’s next in their channel before heading out for drinks and dinner that night. It is the industry’s most trafficked annual conference combining high-profile brand executive tracks down to workshops to train junior employees.

Workshop 419
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Build-A-Bear Names New Chief Marketer as Brand Evolves Beyond the Mall

Retail TouchPoints

Build-A-Bear Workshop has appointed Julia Fitzgerald as its new Chief Marketing Officer with the goal of further driving the company’s profitable growth through the “strategic evolution of the company and monetization of the powerful brand equity.” The company also generates 10 billion media impressions annually. ”

Workshop 245
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Embracing Community, Data and Failure: Top Trends and Takeaways from AWNY

Retail TouchPoints

Accepting the reality that “not many people care about insurance,” Alyson Griffin, Head of Marketing for State Farm, shared that the brand has embraced the “Jake from State Farm” persona, who actively engages with consumers (especially Gen Z) on TikTok and has even popped up at a Kansas City Chiefs game next to Travis Kelce’s mom. “We

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NYFTLab Empowers Women-Led Commerce Technology With Support of Major Retailers

Retail TouchPoints

Among the solutions chosen for the 2022 cohort were tools that support sustainability by repurposing garments in both the physical and digital worlds — solutions that can advance the evolution of retail personalization with innovations in areas such as the metaverse, NFTs, gaming, social commerce and product returns. LVMH ; Macy’s Inc.

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Make It Big 2022: Everything You Need to Know About the Virtual Bigcommerce Conference

Ecommerce Platforms

Workshops to expect The lineup of guest speakers Keynote speakers How to register for the 2022 Make it Big Conference. There are several speakers, workshops, and Q&A sessions throughout each day; most segments range from 30 minutes to 1 hour. Workshops and Topics at Make it Big 2022. When is it? How much does it cost?

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Inside Elastic Path with Chandni Prashar

GetElastic

I really enjoy strategically designing and leading our discovery workshops, where we extract the high-level business needs and technical considerations from customer stakeholders. I am part of an employee resource group which runs the Wellness slack channel at our company. The leadership team takes wellness very seriously.