The Rise of B2B E-Commerce on Marketplaces
ChannelAdvisor
AUGUST 12, 2022
According to recent research by Digital Commerce 360 , collective sales on B2B marketplaces grew 130% year over year in 2021 to $56 billion, making them the fastest growing segment in B2B ecommerce. Marketplaces are an optimal channel option for both consumers and sellers. Why are marketplaces so important to B2B companies now?
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