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Kissmetrics
MARCH 3, 2021
What Is Livestream Shopping? If you’ve ever watched a home shopping network like QVC, you’re probably familiar with the theory behind livestream shopping. That said, there are a couple of big ways livestream shopping improves upon the traditional home shopping experience.
Blue Acorn
MARCH 19, 2019
Like most heritage brands developing a direct-to-consumer channel (DTC), Campello admits they initially found it difficult to compete with new digitally native brands popping up regularly. One, restructuring internally in order to tear down the silos between offline and online channel strategies and data. Channel Personalization.
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