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The Rise of Shopper Promiscuity Calls For a New Approach to Market Research and Marketing

Retail TouchPoints

Brand loyalty is fading fast as shoppers constantly examine new options and are more open to new brands, new distribution channels and new innovations. The Value of Online Retail Sources Varies by Category. A CPG product like household cleaning supplies didn’t see nearly the same levels of usage and influence.

Marketing 277
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From Brexit to omni-channel fulfilment – a year-in-review for online retail

Retail Technology Review

Amidst ongoing political turbulence and the continued transformation of the modern high street, 2019 was a challenging year for retail to say the least. Brexit uncertainty, combined with the growing customer demand for sustainability and superior levels of customer service, has put substantial pressure on embattled retailers.

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Nearly one-third of major retailers say the pandemic’s impact will be permanent, according to Taulia

Retail Technology Review

Following the unprecedented effects of COVID-19, retail businesses are focused on permanently shifting to online retail channels, according to Taulia, the fintech provider of working capital solutions.

Retail 70
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Amazon Prime Day has ended – Futuresource explains how its daily price tracking service witnessed the greatest online event of projector deals yet

Retail Technology Review

When people think of Amazon Prime Day, home projection may not be the first tech category that comes to mind but the etailer, online retail in general in fact, has grown to become a key channel for projector sales. By Victoria Tselykh, Information Analyst, Futuresource.

Events 87
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24 eCommerce Experts to Follow Now

GetElastic

With almost 20 years of experience in the eCommerce industry, Carroll is an international keynote speaker and bestselling author, and a world-leading expert on how to grow a business globally using digital channels. His Youtube channel also provides consistent content on all topics relating to eCommerce.

eCommerce 113
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How to Set Up an Ecommerce Loyalty Program to Improve Retention, Build Community and Drive 5X in Sales

BigCommerce

However, certain types of internet retailers will see greater value from a loyalty program. These retailers have the following characteristics: 1. Online retailers who receive a steady stream of at least ten or more orders a month will see greater benefit from a reward program. Give it a Personal Touch.