The Rise of Shopper Promiscuity Calls For a New Approach to Market Research and Marketing
Retail TouchPoints
MARCH 31, 2022
Brand loyalty is fading fast as shoppers constantly examine new options and are more open to new brands, new distribution channels and new innovations. The Value of Online Retail Sources Varies by Category. A CPG product like household cleaning supplies didn’t see nearly the same levels of usage and influence.
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