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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

Between inflation, increased marketing costs — especially paid ads — seasonal shipping costs surcharges and potential supply chain disruptions, finding every last opportunity to increase profits during the busiest time of the year is critical for brands. Remember, all channels work together.

Marketing 313
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The Rise of Shopper Promiscuity Calls For a New Approach to Market Research and Marketing

Retail TouchPoints

Brand loyalty is fading fast as shoppers constantly examine new options and are more open to new brands, new distribution channels and new innovations. A whopping 84% of home fitness equipment shoppers said they consulted online retail sources on the purchase journey, with 57% saying that the information they found was influential.

Marketing 271
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Effective channel shift is less about the technology and more about the people it affects, says Aspect Software

Retail Technology Review

For many a business, encouraging customers to embrace newer, online-based communication channels is a key aim in plans to cut costs and increase business efficiency.

Channel 96
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Ideal Shopping Direct blasts through bullish forecasts

Retail Technology Review

Ideal Shopping Direct (ISD), the UK multi-channel home shopping retailer and owner of the Create and Craft and Ideal World TV channel, reports that it has achieved a significant turnaround in the past 12 months; £6.5m profit, 30% ahead of the £5m it predicted earlier in the year.

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Urb-it announces partnership with Fluent Commerce to offer omni-channel retailers a convenient and sustainable shipping service

Retail Technology Review

Together, Fluent Commerce and Urb-it will allow retailers to craft a seamless and sustainable omni-channel experience for their customers. Green last mile logistics provider, Urb-it has entered into a strategic partnership with leading order management platform Fluent Commerce.

Channel 70
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Utordo allows logistics companies to integrate with the OnBuy online marketplace

Retail Technology Review

Utordo – the cloud-based multi-channel order management solution – is now fully integrated with OnBuy.com, the fast-growing UK-founded online marketplace.

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60% sales increase for heritage kitchen brand, Swan, thanks to eCommerce channels

Retail Technology Review

Not so long ago, nearly every house sported an electrical appliance from Swan, making it one of Britain’s best-loved names, and up until 1986 Swan were the UK’s number one distributor for kettles. With ever-changing consumer habits and trends, some began to wonder if this heritage company would survive the transition into the 21st century.

Channel 79