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4 Ways Brands Can Prepare Their Email Marketing Program for BFCM

Retail TouchPoints

While email marketing continues to be a consistent high-performing channel, it doesn’t mean messages can’t be improved for a greater chance of conversion. To make your automations more impactful, use workflow splits to send different messages based on their shopping cart total, purchase history or what they clicked on in the previous email.

Marketing 323
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Cyber Monday is the Biggest Sales Opportunity in 2018: Here’s What to Do About It + Marketing Ideas

BigCommerce

Cyber Monday just may be the only retail holiday that advocates shopping in your pajamas. Shopping in one’s pajamas doesn’t prevent any spending, either. Cyber Monday represents the single most important day of the year for any marketer that wants to hook their business into the digital retail environment. And why not?

Marketing 411
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What Retailers Can Do in 2021 to Recover More Abandoned Shopping Carts

Retail TouchPoints

When was the last time you abandoned an online shopping cart: yesterday? For online retailers, cart abandonment is a problem, and we’re all guilty of doing it. In an effort to combat the estimated 70% of shopping carts that are abandoned, many retailers now send automated cart abandonment emails — and with good reason.

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Amazon Sucks at Offsite Personalization and That’s Great for Other Retailers

Sailthru

Retailers are outpacing Amazon at personalization. The retail giant lags many competitor brands on both mobile and email, and that’s great news for any retail brand looking to differentiate with consumers. Even big box retailers like The Home Depot and Best Buy have surpassed Amazon in mobile personalization.

Other 60
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Fulfillment.com Review and Pricing: Everything You Need to Know

Ecommerce Platforms

You can even request them to embed Fulfillment.com with your online store’s applications, particularly CRM and the accompanying shopping cart platforms. All independent Internet retailers are faced with the challenge of economically meeting the Amazon Prime™ standard of delivery in 1-2 days. The choice is yours.

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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Because a lot happens in a year within retail and ecommerce. Here are the top 19 ecommerce growth strategies recommended by Internet Retailer 1000 brands and the experts that advise them, in order of priority. Omni-Channel Management. PayPal Credit was previously expensive for the retailer. Mobile Optimization.

eCommerce 419
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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

The Number 1 SaaS Ecommerce Platform Internet Retailer’s 2018 survey found BigCommerce to be the #1 SaaS ecommerce platform preferred by mid-market and enterprise retailers. Headless Commerce is a version of CaaS ecommerce in which the shopping cart is decoupled from the CMS. Learn more by downloading their report.