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How to Conduct Online Market Research for Your Ecommerce Business

BigCommerce

When completing market research around your small business idea, there are several different methods you can use. However, it’s always smart to use a combination of tactics to be certain you have an accurate picture of your market and make the best business decision possible. Social media copy. Product page copy.

Marketing 354
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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Because a lot happens in a year within retail and ecommerce. Here are the top 19 ecommerce growth strategies recommended by Internet Retailer 1000 brands and the experts that advise them, in order of priority. Social Media Advertising, Campaigns & Retargeting. Omni-Channel Management. Technology.

eCommerce 419
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24 eCommerce Experts to Follow Now

GetElastic

Experts on this list are segmented by their respective area of expertise, and have either published insights, consistent social media content, bestselling books, speaker series, or podcasts. Chou is a contributing author to EcommerceFuel, Sumo, Social Media Examiner, and a few others, and has a great Twitter account to keep up with.

eCommerce 113
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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

The Number 1 SaaS Ecommerce Platform Internet Retailer’s 2018 survey found BigCommerce to be the #1 SaaS ecommerce platform preferred by mid-market and enterprise retailers. SaaS ecommerce platforms remove much of the complexity from running an online business because instead of managing the software yourself.

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Cyber Monday is the Biggest Sales Opportunity in 2018: Here’s What to Do About It + Marketing Ideas

BigCommerce

Cyber Monday just may be the only retail holiday that advocates shopping in your pajamas. Come Cyber Monday, your business is going to want to get in on that. 2017’s Cyber Monday saw mobile internet’s first $2 billion dollar day, according to Business Insider , while BigCommerce merchants experienced their highest sales week ever.

Marketing 411
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Shop Optimizations: What to Do When Your Best-Selling Products Have Low Margins

ESW

A brand needs consistent visuals that convey the brand’s identity across their digital channels. . Francesca Nicasio at Total Retail reflects on a time when she worked with a tea retailer with this exact situation. Just don’t ask too much from your customers, advises online business consultant Brian T.