ROI Revolution
JANUARY 21, 2019
Pinterest has had a banner Q4: 250 million monthly users, ranked November’s most popular social media app by online users, and over $1 billion in revenue in 2018. According to investment firm Piper Jaffray, 85% of teens use Instagram at least once a month , just ahead of the proverbial social media leader, Snapchat, at 84%.
Retail TouchPoints
AUGUST 25, 2022
While email marketing continues to be a consistent high-performing channel, it doesn’t mean messages can’t be improved for a greater chance of conversion. Remember, all channels work together. Here are four data-backed ways to increase your email marketing performance this holiday season.
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Optimizely
MAY 15, 2018
It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. Don Davis, Editor at Large, Internet Retailer. As you sell on multiple channels, you have to keep a close eye on inventory and fulfillment along.
BigCommerce
FEBRUARY 1, 2018
Social media copy. Examine social media. Examining social media is a great way to start understanding the volume of conversations and mentions around your business idea. Social media also helps uncover aspects of your target market that can inform your marketing efforts later. Meta titles.
Retail TouchPoints
MARCH 31, 2022
Brand loyalty is fading fast as shoppers constantly examine new options and are more open to new brands, new distribution channels and new innovations. We call this Shopper Promiscuity, with a propensity toward curiosity, experimentation, and risk-taking. Our research is grounded in a new methodology that we call “shopper influence.”
Retail Technology Review
MAY 28, 2019
Retailers are neglecting social media when it comes to customer service, and are not listening to consumers to drive customer experience improvements, according to the 2019 Eptica Digital Trust Study.
Retail TouchPoints
MARCH 25, 2021
One of the most important things companies can do to prepare for these changes is to optimize their first-party data channels, according to Orchid Richardson, SVP of the IAB’s Programmatic & Data Center. Major social media platforms already are taking a stab at conveying that value.
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