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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

The Diversification of the Customer Journey Further highlighting the need for brands to take an always-on, conversational approach to their outreach (as opposed to the timed, tactical messaging of the past) is another staggering stat from the Infillion report — that consumers are influenced by 11 touch points on average before they make a purchase.

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Cars, Wine, Trees — COVID-19 Proved Once and For All that You Can Sell Just About Anything Online

Retail TouchPoints

There’s a lot of COVID effect in those numbers, but the trajectory is clear — consumers want to shop online, for everything. Consumer expectations are evolving every day, and the bar is getting raised higher and higher on what you have to do to make customers happy.”. were up 80% last year, approaching $5.6

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What Should You Look for in an Ecommerce Platform?

Kibo

The modern ecommerce platform is designed to help retailers create seamless experiences for customers while also managing the details of online commerce with ease. The right platform can provide the structure that companies need to deliver frictionless commerce to customers while staying connected to the logistics on the back end.

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Ecommerce Glossary

AcquireConvert

Address verification service (AVS): a service used by credit card processors to verify that the billing addresses of customers match the addresses on their credit card statements. A blog is an important way to inform and educate target customers and attract traffic and backlinks to your store.

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7 Strategies to Convert Comparison Shopping Consumers

UpSellIt

With the eCommerce market as saturated as it is, comparison shopping has essentially become standard practice among consumers, and individual eCommerce brands can take a hit as a result. Let’s take a look at what comparison shopping is and how your business can combat it. What is Comparison Shopping?