Comparison Shopping Customer PPC Study 
Store Growers
OCTOBER 12, 2016
Quick word about the data: I’ve tried to focus on high quality data from studies with a large enough sample sizes. That said, some of these metrics vary between studies. Meaning that this was the last action a customer took before purchasing. Google PPC. Facebook PPC. Yahoo organic: 2%. Other: 13%.
Kissmetrics
APRIL 14, 2021
When set up and managed properly, Google Ads (previously Google Adwords) is one of the best sources for new customers. Google Adwords Step #1: Is There Customer Demand? If your customers are not searching for your product or service in Google, then obviously, AdWords search advertising is not going to work for you.
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