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99 eCommerce Acronyms

GetElastic

3PL 3rd Party Logistics AOV Average Order Value API Application Programming Interface B2B Business-to-Business B2C Business-to-Consumer B2E Business-to-Employee BOM Bill of Materials BPA Business Process Automation BPM Business Process Management CDN Content Delivery Network CMS Content Management System COD Cash on Delivery CPA Cost Per Action CPC (..)

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Ecommerce KPI Benchmarks (October 2016)

Store Growers

Meaning that this was the last action a customer took before purchasing. Notes: These benchmarks show the revenue shares for comparison shopping engines, market places and social media. The are based on data from 1200, mostly German shops. Google PPC. Facebook PPC. Yahoo organic: 2%. Other: 13%.

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The 10-Step Guide to Creating a Profitable Google AdWords Campaign from Scratch

Kissmetrics

When set up and managed properly, Google Ads (previously Google Adwords) is one of the best sources for new customers. Google Adwords Step #1: Is There Customer Demand? If your customers are not searching for your product or service in Google, then obviously, AdWords search advertising is not going to work for you.

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How Does Google Shopping Work?

SellBrite

Google Shopping refers both to Google’s comparison shopping network and to their advertising platform. Here’s how it works: Google Shopping: The Comparison Shopping Engine. When we refer to Google Shopping, we’re actually talking about two interconnected platforms. Google’s comparison shopping engine.