Inflow Insights

MARCH 26, 2020

The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. Of course, you also have the standard KPIs associated with pay-per click (PPC). The first step before starting any PPC campaigns for our clients is to understand their business as much as possible.

PPC 130

PPC eCommerce Conversion Optimization Social Media 130

Inflow Insights

DECEMBER 20, 2021

In today’s case study, we’ll tell you about one of our clients who recently found themselves in the same situation. For this case study, the client in question is a wholesale retailer offering a variety of products across all niches and interests (think: school supplies, pet supplies, etc.). Using that Data in Our Google Ads Strategy.

PPC 106

PPC Supplies Channel eCommerce 106

My Wife Quit Her Job

MARCH 30, 2020

But how do you reach customers who aren’t shopping on Amazon? How can you advertise to customers who aren’t necessarily searching for your products? With such a low ratio of shoppers to sellers, it’s no wonder that Amazon PPC ad costs have gone up dramatically over the years. This is where Amazon DSP comes in.

PPC 195

PPC Article Customer 195

Inflow Insights

SEPTEMBER 16, 2019

When running eCommerce PPC campaigns for Google search and Google Shopping ads, most companies focus on creating a great return on ad spend (ROAS) to generate profit. In our experience running PPC for clients, we’ve seen that we can gain better results and profit for the client by factoring in multiple KPIs. Why ROAS Falls Short.

PPC 88

PPC eCommerce Other Improvements 88

Retail TouchPoints

MAY 18, 2023

Pay-per-click advertising (PPC) is among the most cost-effective ways to boost sales online, by allowing brands to efficiently reach the right consumers at the right time. Getting PPC strategy right can be a minefield, but here are five often unexplored tips that can do the trick to help build market share.

Improvements 269

Improvements PPC Retail Financial Services 269

Kissmetrics

APRIL 6, 2021

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Because Google AdWords is complicated and tough to navigate for new PPC marketers and small businesses. If you own a PPC agency, how are you supposed to compete with so many other companies? In 2017, they generated $73.8

PPC 298

PPC Recommendation Social Media Mobile 298

Kissmetrics

MARCH 8, 2021

Microsoft Advertising provides pay-per-click (PPC) ads for Bing–but how much do Bing ads cost? Let’s say you want a PPC ad to get 100 clicks per day. There are two budget types in the Bing ad platform: Daily: Targeted daily limit for PPC ad spend (actual amount could be a bit higher or lower). Well, it depends.

PPC 259

PPC Accessories Apparel Automotive 259

Inflow Insights

NOVEMBER 1, 2019

When setting up their PPC advertising strategy, many of these eCommerce stores assume that setting up their feed and launching one Shopping campaign containing all of their products is all that it takes to create a profit. Unfortunately, the agency they had been working with prior to us hadn’t been doing a great job on their Google PPC.

PPC 105

PPC eCommerce SEO Information 105

Kissmetrics

DECEMBER 14, 2021

Not all success stories go to our website right away, as they go through an editing and approval process with clients, others prefer not to disclose due to strict compliance rules, but if you visit the case study part of our sites, you’ll see new case studies every month. Read Boho Pink’s full case study.

Customer 208

Customer SEO Cryptocurrencies PPC 208

Groove

JANUARY 13, 2021

eCommerce PPC. Plus, we create buyer personas by analyzing customers' intentions and motivations. Determining the various groups of customers will inform your eCommerce strategy and help you segment campaigns and promotions further down the road. Our top services include: eCommerce strategy. eCommerce design and development.

eCommerce 329

eCommerce PPC SEO eCommerce Design 329

Blue Winston

NOVEMBER 6, 2020

Happypets Online Srl was founded in 2006 with the main goal of offering a wide range of products for pets at competitive prices and with the possibility of delivery directly to the customer’s home. has been using the BlueWinston campaign since 2017 and we can say that it is one of the satisfied customers of BlueWinston.

PPC 52

PPC Presentation Recommendation Management 52

Inflow Insights

JUNE 21, 2021

Whether or not you have a company name as tricky to spell as Atrantil, make sure you’re bidding on misspellings to capture as wide of an audience as possible — and to prevent your competitor from swooping in and stealing those customers from you. Atrantil markets to both American and Canadian customers. Keyword Overlap. We Can Help.

PPC 136

PPC Merchant Services Search Marketing Recommendation 136

Kissmetrics

NOVEMBER 4, 2020

But as you’ll expect, millions of other store owners are also fighting for a piece of Amazon’s customers. From setting up your store properly, optimizing the content of your product descriptions for target keywords to PPC, email marketing and others, you’ll need it all. For this, you need to invest in Amazon PPC.

Marketing 292

Marketing PPC eCommerce Social Media 292

Kissmetrics

FEBRUARY 10, 2021

The top of the funnel is the point where customers (or potential customers) are figuring out that you exist. Lead magnets, email courses, e-books, case studies, free trials — anything that captures an email address will be a benefit to your funnel conversion rate. On the other hand, PPC ads can be expensive.

PPC 315

PPC Social Media Books Improvements 315

Store Growers

JANUARY 29, 2020

Before I show you how to do it, let me show a case study of applying Product IQ to my clients’ campaigns. Adding Product IQ (Client Case Study). If you’re using Google Shopping, custom labels are key in adding this Product IQ to your product feed. Which products sell well with repeat customers? Using Product IQ.

PPC 113

PPC Article eCommerce Shopify 113

Kissmetrics

SEPTEMBER 3, 2020

Most companies choose to outsource that hard work to a PPC agency. Google Ads is a direct response platform where customers are searching directly for your product or service. Customer lifetime value: This measures the total value of a customer over the course of the relationship. Here’s how you do it.

PPC 274

PPC Management Improvements Books 274

Kissmetrics

FEBRUARY 17, 2021

Sales promotions are a marketing device designed to boost sales and convert potential customers into actual buyers. Of course, you can create urgency with your PPC ads through good copy, but there’s also a way of customizing your ads, so they show a countdown timer. What Are Attractive Sales Promotions for Paid Ads?

PPC 280

PPC Shipping Costs Social Media eCommerce 280

Kissmetrics

MAY 4, 2021

An excellent strategy for expanding the success of your PPC campaigns is to look beyond Google Ads to other platforms like Microsoft AdCenter, which allows you to advertise on Bing, Yahoo!, Using the same fundamental best practices, you can create more leads through PPC on an entirely new platform. and other affiliate platforms.

PPC 181

PPC Automotive Information Consumer 181

Kissmetrics

JUNE 23, 2020

Keyword research for Google & Amazon rankings (and the differences) Data sources How to write good copy, product descriptions, ads, and come up with different marketing “angles” for Amazon Amazon promotions & lightning Optimize your listings Using Facebook Messenger & Manychat Amazon PPC Sell more to your existing customers.

eCommerce 363

eCommerce eCommerce Marketing Marketing Multi-channel 363

Groove

JUNE 13, 2022

To do this, Groove Commerce tested specific targeting options and narrowed down who is a potential customer that finds value in the company’s brand. This would allow them to not only reach a larger audience, but to learn more information on their audience’s location, interests, etc. CPC under $1 at $0.59 (year over year). Conclusion.

Supplies 195

Supplies PPC Improvements Information 195

Inflow Insights

JANUARY 26, 2022

Giving your customers the option to order through phone as well as online can be a smart business move. Just look at this client , who saw a 74% increase in PPC revenue after implementing tracking solutions!). Potential customers will see one number for a paid ad, another for an organic SEO listing, and another for a direct visit.

PPC 115

PPC eCommerce Multi-channel SEO 115

Inflow Insights

OCTOBER 14, 2021

If you want to develop powerful B2B eCommerce strategies to attract and convert your customers, you’ll need to invest in a few key areas. However, if you want significant ROI for your business-to-business company, you need to focus on search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO).

B2B 107

B2B eCommerce Marketing eCommerce Marketing 107

GetElastic

SEPTEMBER 15, 2021

B2B companies are implementing new strategies to adapt to the changing consumer needs and take advantage of a growing online customer base, characterized by new loyalty programs, deep personalization options, and AI-based features. Additionally, 82% of B2B marketers prioritize lead generation, while 43% focus on customer retention.

B2B 146

B2B eCommerce Customer SEO 146

Inflow Insights

MARCH 25, 2020

Below, we discuss these options in the context of the 3 pillars of eCommerce marketing: SEO, PPC, and CRO. Pay Per Click Advertising (PPC). Meanwhile, PPC has a lot of nuance, so we’ll discuss it last. Our Thoughts on eCommerce PPC Strategy During This Time. With PPC, strategy becomes more nuanced.

eCommerce Marketing 155

eCommerce Marketing eCommerce PPC SEO 155

Store Growers

MAY 16, 2019

Their most popular product is the Carry-On: Since most people don’t need a ton of suitcases, they’ve been hard at work to expand their product catalog to be able to sell more to existing customers. So when we look at it from a PPC perspective, their domain choice was a good one. per click and “away travel” costs $0.32

Shipping Costs 130

Shipping Costs Travel Books Marketing 130

Kissmetrics

OCTOBER 29, 2020

Your digital strategy document should: Define your short and long term goals Show you who your customers are Show you where you can find them Outline what you need to attract your customer’s attention Offer a step-by-step plan to attract and hold customer attention Show you how to analyze and improve marketing performance.

Marketing 363

Marketing Document Channel Social Media 363

Kissmetrics

OCTOBER 7, 2021

When creating paid ad campaigns on browsers and social media platforms, you need customer details to customize the copy. Here data will be stored anonymously to form a middle ground where companies can obtain customer data without intrusive cookie tracking. Observe how customers interact without interfering with their actions.

Marketing 264

Marketing PPC Social Media Books 264

Kissmetrics

NOVEMBER 6, 2020

million sellers fights for the attention of Amazon’s customers. But that’s nothing close to the number of products vying for your potential customers attention and credit cards on the e-commerce site. The higher your rankings, the more visibility you have with Amazon’s customers. Customer testimonials. million sellers.

Marketing 230

Marketing PPC SEO Social Media 230

Inflow Insights

JANUARY 15, 2020

Additionally, we’ve spoken to customers who try to peg the performance of their business to an industry average. Using industry studies as a point of reference doesn’t help you decide on the best action (i.e. Pay-per-click (PPC). This is why SEO, PPC, and CRO tend to work best together. Search Engine Optimization (SEO).

PPC 162

PPC eCommerce SEO X-cart 162

Inflow Insights

MAY 1, 2020

That’s where I got my feet wet with launching PPC ad campaigns, developing SEO strategies, optimizing our websites to increase conversions, and other digital marketing tactics. The agency didn’t customize its strategies for our company. Or they delivered work we could have easily done in-house.

PPC 109

PPC eCommerce Marketing SEO 109

Kissmetrics

AUGUST 18, 2020

It’s no surprise that nearly 80% of marketers consider PPC profitable and beneficial for their businesses. . There’s a reason PPC agencies exist — managing countless moving parts, and continuous algorithm updates take time. To make matters worse, choosing the best PPC company for your business presents a new set of challenges.

PPC 313

PPC Social Media Multi-channel Mobile 313

Kissmetrics

MAY 6, 2021

Company number one offers web design, social media marketing, search engine optimization (SEO), copywriting, conversion optimization, PPC, and more. Now let’s consider a customer – an experienced CEO who’s looking for an SEO copywriter who can write content for his website. Starbucks Unique Selling Proposition.

Shipping Costs 299

Shipping Costs Food and Beverages Web Design SEO 299

Inflow Insights

MARCH 20, 2018

Note: Looking to uncover other new ways to tighten up spending on your PPC campaigns while improving your ROAS? All marketers know that if they keep reaching the same audience, they’re not going to gain new customers and grow brand awareness. Contact us here. Our Approach with This 7-Figure Budget: Cleanup and Sculpt.

eCommerce 148

eCommerce PPC Marketing SEO 148

Kissmetrics

OCTOBER 13, 2021

It’s the process of finding and engaging with your potential customers online. Share case studies and testimonials: Social proof is a driving factor for online purchases. Reply to all your DMs, jump into conversations in LinkedIn groups , follow your ideal customers, and engage with their content. What is social selling?

B2B 290

B2B Social Media Shipping Costs Marketing 290

Shopping Signals

OCTOBER 26, 2016

Tools and services that can not only organize your most important metrics into easy to understand dashboards, but that can also show you industry benchmarks, and even make custom recommendations to help you grow your revenue. Once Gabriella came onboard, they started to put a pretty aggressive PPC strategy into practice.

eCommerce 75

eCommerce PPC Shopify Social Media 75

Inflow Insights

APRIL 3, 2020

That said, our experience over 11+ years in eCommerce marketing has shown that search engine optimization (SEO), pay-per click advertising (PPC), and conversion rate optimization (CRO) are three approaches that show a proven return on investment (ROI). Plus, many businesses serve both types of customers on their platforms.

B2B 78

B2B eCommerce Marketing eCommerce Marketing 78

Inflow Insights

FEBRUARY 25, 2021

Social media has become a big player in the world of PPC advertising. Facebook gave us an answer: the Facebook Brand Lift Study. What is a Facebook Brand Lift Study? Facebook Brand Lift Studies (also known as Brand Lift Tests) allow advertisers to measure brand awareness and favorability with a statistical degree of reliability.

eCommerce 90

eCommerce PPC Social Media Information 90