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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

Photo credit: adobe.stock) The traditional sales funnel sees consumers move in an orderly fashion from awareness of a brand or product to engagement and discovery (also called the consideration phase), then on to conversion and finally loyalty. They’re checking their email, browsing social, listening to music, even playing games.

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How to Forecast Demand in Retail (2020)

Retalon

On top of that, even smaller retailers must address the multi-channel reality of today’s shopping environment. Increasingly tech-savvy customers comparison shop not just against competitors, but even against a retailer’s other sales channels. But those factors are just the tip of the iceberg.

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Is Voice The Future of eCommerce Search?

eCommerceFuel

You know, in a couple of years, half of everything, and a lot of that being driven by mobile, but half is gonna be voice. Like, between Alexa on your mobile phone, are you guys using it a ton, are you kinda like me, not as probably in the game as I’m guessing Bill is? Thirteen percent of U.S. How much are you guys using?