Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper
Retail TouchPoints
SEPTEMBER 27, 2023
Photo credit: adobe.stock) The traditional sales funnel sees consumers move in an orderly fashion from awareness of a brand or product to engagement and discovery (also called the consideration phase), then on to conversion and finally loyalty. For example, social media was cited as the top touch point ( 40% ) for driving awareness.
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