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Ecommerce Glossary

AcquireConvert

Cart abandonment rate: a key metric for ecommerce stores, measuring the ratio of shoppers who add items to their cart but abandon the store before checking out: divide the number of completed transactions by the overall number of shopping carts created and multiply by 100 to get the percentage of successful transactions.

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4 Ways Businesses Can Use Shipping to Reduce Cart Abandonment

Retail TouchPoints

Nearly 70% of carts end up abandoned online, and about 85% of mobile shoppers exhibit this behavior. While it’s easy to rationalize cart abandonment as a standard practice, it is much more than a modern-day version of window shopping. There is no single reason why consumers choose to abandon their shopping carts.

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An Overview of how the BOPIS Retail Strategy is Transforming the Industry (2021)

Retalon

BOPIS, meaning Buy Online, Pickup In-Store, is an order fulfillment option that helps retailers connect their e-commerce channels with their brick-and-mortar storefronts. BOPIS works just like any other online order or e-commerce purchase – only with one minor difference. What is BOPIS? Let’s take a deeper look.