Retail TouchPoints

SEPTEMBER 27, 2023

The ways customers move across channels at different points of the shopping journey. For example, social media was cited as the top touch point ( 40% ) for driving awareness. One of the things that really struck me in the survey was how many people said they multi-task in stores.

Social Media 292

Social Media Multi-channel Consumer Comparison Shopping 292

BigCommerce

AUGUST 13, 2018

Most online sellers begin their journey from one sales channel, setting up shop through a website or marketplace. Buyers, on the other hand, have many touchpoints and paths to purchase, so it becomes necessary for retailers to branch out. Consumers Are Shopping in More Locations Than Ever. Target (40%).

Multi-channel 263

Multi-channel Channel Comparison Shopping Shipping Costs 263

SellBrite

FEBRUARY 4, 2021

Multichannel distribution means taking that foundation and expanding it to new buyers on different channels. Our research shows that online sellers on 3+ channels see significantly higher revenue than single-channel sellers. NovelTea Tins distributes its products via multiple ecommerce and physical channels.

Multichannel 152

Multichannel Payment Services Merchant Services Shipping Costs 152