Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper
Retail TouchPoints
SEPTEMBER 27, 2023
Then, 61% said their likely next step would be an online search or to visit an online retailer (only a small percentage said they’d go straight to a brick-and-mortar store or ask others for advice at this point). Checking prices and comparison shopping, that makes a lot of sense, but you know what else they’re doing?
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