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Exclusive: New Research Highlights How Brands Can Capture Today’s Always-On Shopper

Retail TouchPoints

The ways customers move across channels at different points of the shopping journey. Then, 61% said their likely next step would be an online search or to visit an online retailer (only a small percentage said they’d go straight to a brick-and-mortar store or ask others for advice at this point).

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What Should You Look for in an Ecommerce Platform?

Kibo

Good ecommerce can scale up or down easily and grow with companies as they expand their offerings and expand to new online channels. For these reasons, the ecommerce platform is becoming a must-have for smart retailers. Mobile shopping is on the rise. Even before COVID-19, it was one of the fastest growth channels.

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The Art of Retail: Balancing Retail Brand Experience In-Store and Online

OrderDynamics

As e-commerce adoption increases, today’s customer journey is spread across multiple channels such as website, mobile app, physical store and social media. Therefore, merchants need to identify each customer as the same individual no matter what channel or device they use. The Full Retail Brand Experience. Beacon Me Up.

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7 Strategies to Convert Comparison Shopping Consumers

UpSellIt

With the eCommerce market as saturated as it is, comparison shopping has essentially become standard practice among consumers, and individual eCommerce brands can take a hit as a result. Let’s take a look at what comparison shopping is and how your business can combat it. What is Comparison Shopping?

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An Overview of how the BOPIS Retail Strategy is Transforming the Industry (2021)

Retalon

Adopting BOPIS can be challenging so we’ll explain how you can successfully merge your online and physical store operations. BOPIS, meaning Buy Online, Pickup In-Store, is an order fulfillment option that helps retailers connect their e-commerce channels with their brick-and-mortar storefronts. What is BOPIS?

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24 Ways to Make Your First E-Commerce Sale (Without Spending a Ton)

Kissmetrics

Google Ads (formerly AdWords) is Google’s hugely popular pay-per-click advertising network that allows online retailers to place advertisements on nearly every Google search results page, YouTube video, and partner websites. To find some relevant Groups, search in LinkedIn or ask your followers what groups they recommend.

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