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Ecommerce Glossary

AcquireConvert

Cart abandonment rate: a key metric for ecommerce stores, measuring the ratio of shoppers who add items to their cart but abandon the store before checking out: divide the number of completed transactions by the overall number of shopping carts created and multiply by 100 to get the percentage of successful transactions.

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4 Ways Businesses Can Use Shipping to Reduce Cart Abandonment

Retail TouchPoints

Many factors can contribute to a consumer’s decision to abandon a full shopping cart before checking out. Also to blame are overly complex checkout processes, invalid discount codes, security concerns, questionable return policies, comparison shopping, etc. The True Cost of Shipping. Negotiate shipping rates.

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How Does Google Shopping Work?

SellBrite

Google Shopping refers both to Google’s comparison shopping network and to their advertising platform. Here’s how it works: Google Shopping: The Comparison Shopping Engine. When we refer to Google Shopping, we’re actually talking about two interconnected platforms. Google’s comparison shopping engine.

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Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges

BigCommerce

It’s all about moving beyond your website and exploring channels such as marketplaces, social media, and comparison shopping engines. Consumers Are Shopping in More Locations Than Ever. A report by BigCommerce confirms that buyers across several age groups are shopping from multiple sales channels.

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How to Use Facebook Messenger to Sell More E-Commerce Products

Kissmetrics

Customers contact, shipping, and payment info will be pulled automatically from their Messenger profile if they’ve set it up. Help customers comparison shop. This allows your ideal customers to easily comparison shop. Thanks to this new technology, comparison shopping has never been easier.

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