Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges
BigCommerce
AUGUST 13, 2018
Consumer electronics websites (45%). With mobile devices handy, there’s no limit to where shoppers can discover and purchase items. Target consumers at different stages of the buyer’s journey. But according to a study by BazaarVoice , 76% of Prime Day shoppers plan to visit other channels before purchasing from Amazon.
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