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Google Ads vs Facebook Ads for eCommerce: How and When to Use Each Advertising Platform

Inflow Insights

If you’re a new company, or if you’re selling unique products, there might not be any relevant keywords and search volume to target in your Google PPC ads yet. However, once a customer has seen your social media ad, they’ll commonly search for your brand in Google — where your organic and paid results will populate.

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Your 2022 Guide to Google Ads Competitor Research: 7 Tools to Use

Inflow Insights

Semrush’s PPC Toolkit. SpyFu’s PPC Research. As mentioned above, to the frustration of every paid search marketer, Google has been cracking down on the competitive data and metrics it provides advertisers. All of these competitors are so listed because they are bidding on “[specific consumer good]”-related keywords.

PPC 125
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

65% express the need for more frequent communication with customers. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. But even with consumers’ heightened demand for digital options due to the coronavirus pandemic, many retailers are failing to meet expectations.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

65% express the need for more frequent communication with customers. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. But even with consumers’ heightened demand for digital options due to the coronavirus pandemic, many retailers are failing to meet expectations.

eCommerce 158
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How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

65% express the need for more frequent communication with customers. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. But even with consumers’ heightened demand for digital options due to the coronavirus pandemic, many retailers are failing to meet expectations.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

65% express the need for more frequent communication with customers. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. But even with consumers’ heightened demand for digital options due to the coronavirus pandemic, many retailers are failing to meet expectations.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [October 2021]

ROI Revolution

65% express the need for more frequent communication with customers. 72% of marketers will prioritize improving the quality of their customer data over the next 12 months. But even with consumers’ heightened demand for digital options due to the coronavirus pandemic, many retailers are failing to meet expectations.