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Why Brands Should Consumerise B2B Experiences

ESW

A growing number of business buyers are digitally native but experience a disconnect between the way they buy personal consumer goods and how they are forced to make business purchases. Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel.

B2B 78
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Consumer spending habits returning to normal. Mastercard reports that their Q2 2021 revenue surged 36% over last year, a confident indication that consumer spending is rebounding after the pandemic made shoppers wary of making discretionary purchases. billion in consumer spending in Q2. billion in consumer spending in Q2.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Consumers spent nearly $2 billion more on Cyber Monday compared to Black Friday, bringing the online-centric shopping event to a total of $10.7 billion in revenue. But don’t go thinking that consumers are shopping online less this holiday season than in years past. Revenue from ecommerce is expected to reach $469.3

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

Alternative payment options have surged over the past year and a half after the coronavirus pandemic pushed consumers to be wary about high-contact shopping. Buy now, pay later (BNPL) is one of the myriad alternative payment methods that has seen the most growth since last year, with BNPL adoption up more than 81% year-over-year.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

Touchless payment continues to grow. Contactless payment methods surged last year with the pandemic and consumers’ concerns around safety. Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides.

eCommerce 158
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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2022]

ROI Revolution

in 2021, making up for some brick-and-mortar revenue lost around the onset of the pandemic. Omnichannel will also continue to be key as consumers increasingly rely on a blend of online and offline shopping experiences. On Black Friday, half of consumers said they would shop in-store, up from 36% last year. billion in revenue.

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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

YouTube ad revenue grew to $6.89B in Q4 2020 from $4.72B in Q4 2019 as the pandemic fueled video growth. billion in revenue in Q4, a 22% year-over-year increase that beat projections by nearly $4 billion. Total paid search revenue from mobile increased 93% year-over-year for ROI clients (ROI client data). ( Statista ).

eCommerce 195