Retail TouchPoints
AUGUST 14, 2020
Retailer priorities have shifted slightly since the last State of Marketing report, according to panelist Megan Hostetler, a Salesforce Product Marketing Manager focused on Retail and Consumer Goods. Successful retail marketers are embedding their brands within the platforms and devices that are most popular with their customers.
ESW
MAY 17, 2023
A growing number of business buyers are digitally native but experience a disconnect between the way they buy personal consumer goods and how they are forced to make business purchases. Brands can and should consumerise B2B experiences and enable online business shopping that’s as easy and convenient as a DTC channel.
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Retail TouchPoints
NOVEMBER 1, 2022
But with that growth comes a desire by brands to “game” or “hack” influencer marketing for the best possible results. These “gig-fluencers” were eager to monetize their time on social media, according to ShopStyle Collective research , and 40% even said they had high ambitions to build a legitimate presence (and business) online.
Ecommerce Platforms
JANUARY 13, 2022
Convenience is the name of the game for online subscriptions. Many online consumers even seek out dozens of subscription offerings to streamline everything in their lives, from cooking to cleaning, and razors to gift giving. And those benefits ring true for just about every subscription business: Subscriptions attract more customers.
Payoneer
MAY 22, 2023
Enjoy features that make it easier to sell globally and expand your business effortlessly. Now, let’s delve into why selling on Coupang marketplace is a game-changer for your ecommerce venture in Korea: Plenty of People : Efficient deliveries are crucial for ecommerce success. Consumer goods prices are about 22.3%
ROI Revolution
AUGUST 5, 2021
Consumer spending habits returning to normal. Mastercard reports that their Q2 2021 revenue surged 36% over last year, a confident indication that consumer spending is rebounding after the pandemic made shoppers wary of making discretionary purchases. billion in consumer spending in Q2. billion in consumer spending in Q2.
ROI Revolution
DECEMBER 2, 2021
Consumers spent nearly $2 billion more on Cyber Monday compared to Black Friday, bringing the online-centric shopping event to a total of $10.7 billion in revenue. But don’t go thinking that consumers are shopping online less this holiday season than in years past. Revenue from ecommerce is expected to reach $469.3
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