Viya, China’s top livestreaming influencer, vanished from cyberspace after receiving a $210m fine for tax evasion.
Ecommerce Platforms
FEBRUARY 3, 2022
Keeping pace with such rapid market increases, the authorities have begun introducing new laws and regulations to monitor this new market. In 2020, the China Advertising Association announced its Code of Conduct for Livestream Marketing, setting new norms for brands, merchants, live-streamers, and live-streams agencies and users.
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