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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

Search Engine Optimization (SEO). Pay-per-click (PPC). SEO and PPC are the activities that generate traffic (the “cookies”), but if CRO is missing (the “milk”), that added traffic may not lead to a significant sales increase. This is why SEO, PPC, and CRO tend to work best together. eCommerce PPC Metrics.

PPC 162
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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

Over the last few weeks, we’ve published a multi-part blog series with eCommerce holiday marketing tips and strategies. Between SEO, social, PPC, email, and content marketing experts, there’s a lot that goes on. Higher conversion rates and positive customer feedback. And that’s just the tip of the iceberg.

eCommerce 109
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Claim your copy so you can profit off of this channel’s meteoric rise. Consumer spending habits returning to normal. Mastercard reports that their Q2 2021 revenue surged 36% over last year, a confident indication that consumer spending is rebounding after the pandemic made shoppers wary of making discretionary purchases.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Last year, consumers moved toward digital more quickly than ever in light of the coronavirus pandemic. With store closures, safety concerns about being around other people, and more, consumers shifted to online shopping enough last year to push ecommerce to levels that weren’t expected until 2025! December 2. billion in revenue.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

As COVID-19 shut down traditional sales channels for many B2B brands in 2020, the value of digital transactions grew 9.6% 73% of consumers using D2C ecommerce over the course of COVID-19 plan to continue post-pandemic ( McKinsey ). US consumers spent an average 25 more minutes on mobile devices in 2020 vs. 2019 ( eMarketer ).

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

Claim your copy so you can profit off of this channel’s meteoric rise. Alternative payment options have surged over the past year and a half after the coronavirus pandemic pushed consumers to be wary about high-contact shopping. In fact, over 45 million consumers will use BNPL this year. July 1 update. June 3 update.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [June 2021]

ROI Revolution

Contactless payment methods surged last year with the pandemic and consumers’ concerns around safety. Marketing to consumers in a post-pandemic world. Sending the right communication to the right customers only became more important with the pandemic as brands and consumers alike struggled to adjust to a rapidly shifting marketplace.

eCommerce 158