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How to Cross-Sell Retail Products

Omnisend

As consumers, we are surrounded by cross-selling strategies. One customer (that customer being the author of this article) purchased a balance beam for her aspiring gymnast. Not long after, images of exercise mats, horizontal bars and gymnast-themed nylon bags appeared within the “inspired by your purchases” collection.

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5 email campaign ideas for your post-holiday sales

Omnisend

With that said, let’s look at some of the best ways to reach out to customers with your after-holiday email campaigns. Your holiday sales and customer data is gold if you can successfully make use of it. Customers have probably spent generously on gifts over the hectic holiday season and are now looking to treat themselves.

Gifts 158
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HTH: What is Multichannel Advertising vs. Multichannel Marketing?

Powerinbox

As the American Marketing Association puts it: “Marketing is the process of identifying customer needs and determining how best to meet those needs. In contrast, advertising is the exercise of promoting a company and its products or services through paid channels.”. And if they check out now, they can enjoy free shipping returns.

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Make Customer Service Your Most Valuable Asset This Holiday Season

BigCommerce

On the one hand, it’s an once-in-a-year opportunity to run promotions , launch new campaigns to acquire new customers , and ramp up for a long running revenue train to start the new year. The goal of this exercise is to maintain or even improve the speed and accuracy in which you reply to customer inquiries. You get the idea.

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How to Identify (and Keep) Your VIP Customers

Omnisend

In this article, we’ll go over: What makes a VIP customer. How to identify them using customer data. What Makes a Customer a VIP? How you specifically define a VIP customer is unique to your ecommerce store. How to Easily Identify a VIP Customer. Want automatic VIP segments without lifting a finger?

Customer 148
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Can Modern CRM be the Lifeline Retail is Looking for?

Retail TouchPoints

In a reversal of the traditional paradigm, today’s consumer expects brand loyalty to be reciprocal. This new dynamic requires a reimaging of the standard customer relationship management (CRM) software that retailers have typically used to offer customers a basic level of personalization.

Retail 149
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How Coronavirus (COVID-19) Is Impacting Ecommerce [January 2022]

ROI Revolution

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. The COVID-19 pandemic has sparked a true customer transition to digital. Business being good isn’t always a good thing. trillion to make up 21.8%