Multi-Channel Retailing and the Buyer’s Journey: Opportunities and Challenges
BigCommerce
AUGUST 13, 2018
Multi-channel retailing is the practice of selling merchandise on more than one sales channel. Consumers Are Shopping in More Locations Than Ever. Shoppers have many sites to choose from, online and offline. According to the survey of American shoppers: 74% shopped at large retailers. Consumer electronics websites (45%).
Let's personalize your content