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The Top 10 Sessions to See at IRCE 2018

Optimizely

It’s almost time for the Internet Retailer Conference & Exhibition , AKA IRCE — the massive ecommerce conference with the largest expo hall in the industry. Don Davis, Editor at Large, Internet Retailer. Fareeha Ali, Director, Research Strategy, Internet Retailer. Tuesday: June 05. 97% of U.S.

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Personalized Marketing Equals Better Marketing Results

Optimizely

As we’ve already mentioned, collecting data such as gender, age, and location can give you a partial picture of your customers, but it’s not enough to offer the kind of personalized content consumers today expect. This is the kind of thoughtful personalization that consumers will appreciate. Their overall purchase history.

Marketing 277
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24 eCommerce Experts to Follow Now

GetElastic

Now a longtime senior contributor to Practical Ecommerce since 2008, Roggio is a global eCommerce authority and a practicing merchant, developer, and journalist with over 1,300 articles addressing a plethora of topics in eCommerce. He has been quoted in the Wall Street Journal, Internet, Retailer, Bloomberg, and more.

eCommerce 113
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The Ultimate 2018 Ecommerce Checklist: 31 Experts Prioritize 19 Growth Tactics to Implement Now

BigCommerce

Here are the top 19 ecommerce growth strategies recommended by Internet Retailer 1000 brands and the experts that advise them, in order of priority. Customer experience historically has involved WOW’ing the consumer. Using data points like the above, site pages will be altered to best serve and convert the individual consumer.

eCommerce 419
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The State of Ecommerce Platforms in 2018: Cloud Commerce, Open SaaS and The API Economy

BigCommerce

Discover why brands like SONY and PEPSICO use open SaaS to tackle: Direct-to-Consumer & B2C Implementations. Monolithic technology stacks were expensive and time consuming to maintain. Kibo is an omnichannel platform provider which acquired the SaaS ecommerce platform Mozu in 2016. Leading Global Brands Choose Open SaaS.