The Complete Ecommerce Analytics Toolkit: 29 Reports, 6 Actionable Steps + 2 Free Guides
BigCommerce
JUNE 22, 2017
Customer Insights. In fact, it was a key motivator for us going with BigCommerce over Shopify. What we can focus on doing instead is pulling the Insights data out into a CSV and tailoring campaigns to target specific customer segments. RFM analysis can also help you create segments that identify inactive customers.
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