BigCommerce

JUNE 27, 2017

Customer research for ecommerce stores is essential. Not only does it inform conversion optimization , it allows you to adjust your overall marketing and customer acquisition strategies. Identify and define micro-conversion metrics, such as newsletter subscriptions, etc. The 4 Types of User Experience Research for CRO.

eCommerce 290

eCommerce Conversion Optimization Improvements Document 290

BigCommerce

JUNE 27, 2017

Unlike a brick and mortar store, web-based ecommerce stores cannot rely on the visitor’s physical experience with their products to make a sale. According to a study conducted by professor Brent Coker , shoppers trust ecommerce stores 30% less than they trust brick and mortar stores. Extensive studies by Stanford professor B.J.

Improvements 275

Improvements eCommerce Payment Services Merchant Services 275

Inflow Insights

NOVEMBER 18, 2019

These are the 5 eCommerce A/B testing mistakes to avoid (beyond just setting up your analytics goals) that we commonly see while helping our clients with their conversion optimization. #1. including tablets in a mobile phone test). Technical A/B Testing Issues. Device (i.e. Cross-Category Creep (i.e.

eCommerce 123

eCommerce Toys Conversion Optimization Recommendation 123