Conversion Optimization eCommerce Analytics Shopping Carts Study 
BigCommerce
JUNE 27, 2017
Unlike a brick and mortar store, web-based ecommerce stores cannot rely on the visitor’s physical experience with their products to make a sale. According to a study conducted by professor Brent Coker , shoppers trust ecommerce stores 30% less than they trust brick and mortar stores. Extensive studies by Stanford professor B.J.
Inflow Insights
NOVEMBER 18, 2019
These are the 5 eCommerce A/B testing mistakes to avoid (beyond just setting up your analytics goals) that we commonly see while helping our clients with their conversion optimization. #1. Technical A/B Testing Issues. A test run from Wednesday through Sunday (five full days with lots of data) is still not enough.
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