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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

This update is particularly helpful for ecommerce brands, which often want to observe how users interact with their website(s) during different seasons and special events. These include up to 15 billion events and can reveal insights not readily available in standard explorations.

eCommerce 246
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11 Customer-Centric Ways to Grow Your Ecommerce Revenue

Kissmetrics

There are three general ways to grow revenue in any ecommerce business: Increase the total number of customers. As ecommerce marketers, knowing what to prioritize can be the difference between a standard year of growth and a phenomenal one. Content Marketing. Conversion Rate. Chatbot Conversion Optimization.

eCommerce 243
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The 6 Best Shopify Landing Page Builder for 2023

Ecommerce Platforms

The best Shopify landing page builder offers business leaders in the ecommerce market all the tools they need to create compelling, conversion-optimized pages. There are also dozens of templates to choose from, all conversion-optimized to ensure success.

Shopify 211
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28 Ecommerce Conversion Rate Optimization Steps Guaranteed to Increase Sales

BigCommerce

Mixpanel allows you to view your website visitors’ actions by placing event catching tags on various elements of your ecommerce website. This underutilized conversion optimization tactic helps you bridge the gap between what your customers are looking for and your on-site language and content.

eCommerce 419
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How to Conquer Black Friday Cyber Monday in a FLASH with Launchpad by ShopifyPlus!

Demac Media

Launchpad is your best friend – before, during, and after the launch of your event. You may choose to lock your store to create hype in the days leading up to your event – now you can go ahead and schedule that in Launchpad. You can even tell Launchpad to increase inventory levels when the event starts! Best of all?

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6 Tips For A Facebook Dynamic Ad Strategy That Supercharges Your Shopify Sales

eCommerce CEO

Create a Facebook pixel – a piece of code that you place on your website, helping you track conversions, optimize your campaigns, and remarket to leads. Tip 3: Set up ads based on specific event triggers. Tip 5: Optimize your ads for success. Learn how to create this here. Then follow the instructions.

Shopify 73
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How to Turn Product Pages into High Converting Landing Pages [14 Examples of The Good & The Bad]

BigCommerce

And, importantly, these pages should visually and tonally match the page to which they’re linked — because clicking on an ad and arriving on a landing page that isn’t consistent with the ad’s message is an easily avoidable conversion killer. Each landing page has a job to do, and a specific conversion event to influence.