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Conversion Optimization During COVID-19

ROI Revolution

By utilizing specific statistical methods, testing micro-conversions like add-to-cart events or PDP views, and iterating on and expanding winning tests, you can test faster than your competitors and stay ahead of the curve. Segmenting by age, likewise, could clarify how different demographics are responding to current events.

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Meta Looks to Creators, Messaging for New Ways to Connect Consumers and Brands

Retail TouchPoints

Meta has built the most powerful discovery engine in history,” said company VP Nada Stirratt at an event announcing the new offerings. “We We believe the world is increasingly becoming messaging-first,” said Max Sharafi, VP of Marketing and Growth for Meta’s messaging businesses at the press event. “I’m

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What Google Analytics 4 Means for Your Ecommerce Site

Retail TouchPoints

This update is particularly helpful for ecommerce brands, which often want to observe how users interact with their website(s) during different seasons and special events. These include up to 15 billion events and can reveal insights not readily available in standard explorations.

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Get Ready for the Third Annual Prime Big Deal Days

ChannelAdvisor

The holiday precursor began in 2020 when Amazon shifted its annual Prime Day event from July due to the pandemic. This year, Prime Big Deal Days is expected to benefit all e-commerce channels, as daily online sales doubled during the week of last year’s event. After the event, use the metrics to help you plan for the holiday season.

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UpSellit Awarded Best Global Strategy at 2023 CJ Excellence Awards

UpSellIt

With a global presence and a vast network of partners, CJ offers a comprehensive platform for businesses to manage and optimize their affiliate marketing programs. Our fully-managed conversion optimization services cater to brands across fifty major industries, addressing varying pain points for each individual brand.

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Get Ready for the Third Annual Prime Big Deal Days

ChannelAdvisor

The holiday precursor began in 2020 when Amazon shifted its annual Prime Day event from July due to the pandemic. This year, Prime Big Deal Days is expected to benefit all e-commerce channels, as daily online sales doubled during the week of last year’s event. After the event, use the metrics to help you plan for the holiday season.

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18+ Digital Marketing Conferences in 2020 for eCommerce

eCommerce Training Academy

Every year, I create my list of eCommerce events you should consider attending but this year, I also decided to create a new list of conferences for digital marketing professionals in eCommerce. This list of events is perfect for: Digital Marketing Directors/VPsv. Call-to-Action – Conversion Optimization.