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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. So, let’s dig into some guidelines. Note: We’re pros at identifying the biggest marketing levers for your store to take action on. How to Analyze Your eCommerce KPI’s. Search Engine Optimization (SEO).

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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

Need help building an end-to-end marketing plan for the holidays? 10 Holiday eCommerce Marketing Strategies for Your Best Year Yet. We’ve packed everything we’ve learned along the way into the following eCommerce holiday marketing tips: 1. Create a team-wide holiday marketing plan.

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The 6 Best Ecommerce Marketing Companies of 2020

Kissmetrics

Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies. NP Digital is my e-commerce marketing company. Upgrow is an e-commerce marketing agency based in San Francisco.

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Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns

Inflow Insights

Follow the Google Merchant Center Guidelines. Google Merchant Center has a ton of guidelines and not all of them are obvious. You could end up turning off potential customers. For example, Monday.com use of YouTube ads are a great example of remarketing overkill.