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Amazon Prime Day 2020 Prep (Part 3): SEO + Retail Readiness

ROI Revolution

But what does that have to do with search engine optimization (SEO)? How are Amazon Prime Day and SEO related, and how can you use SEO to boost your Amazon Prime Day 2020 success ? In this article, we’ll be diving into how search engine optimization, retail readiness, and Amazon Prime Day 2020 go hand in hand.

SEO 78
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The CRO and SEO Impact of Syndicated Reviews

Inflow Insights

We recently wrote about why product reviews are essential for every eCommerce site : they boost conversions and can positively impact your organic SEO. Syndicated Reviews May Improve SEO (If Done Correctly). So do syndicated reviews negatively impact your SEO rankings? And, most importantly, your customers expect them.

SEO 115
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Geo-Targeting: How to Use it to Increase Conversions

Kissmetrics

Another method is following Google’s Webmaster guidelines for country segmentations and either using subdomains or subfolders for specific countries and languages. This might be the better local SEO solution because it also means that the subdomains or subfolders you specify will be shown in local searches on Google, based on TLD.

PPC 286
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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

So, let’s dig into some guidelines. At Inflow, we focus on three core digital marketing practices: Conversion Rate Optimization (CRO). Search Engine Optimization (SEO). This is why SEO, PPC, and CRO tend to work best together. eCommerce Conversion Metrics. Let’s look at SEO next.

PPC 162
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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

Between SEO, social, PPC, email, and content marketing experts, there’s a lot that goes on. Make a detailed SEO plan for out-of-stock products. Make sure your marketing teams are aligned and supporting each other’s efforts. Because every team has its own goals, plans, and KPIs, it’s easy to work in disconnected silos.

eCommerce 109
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Spring Cleaning Your Outdated Content

UpSellIt

But getting rid of dated elements is a great way to make your site more attractive to visitors, and improve conversion rates. “Stanford Guidelines for Web Credibility.” www.webcredibility.org/guidelines. References. ” A Research Summary from the Stanford Persuasive Technology Lab. Stanford University.

Mobile 77
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Google Shopping: How to Set Up, Optimize, and Execute Your Campaigns

Inflow Insights

Follow the Google Merchant Center Guidelines. Google Merchant Center has a ton of guidelines and not all of them are obvious. You could end up turning off potential customers. For example, Monday.com use of YouTube ads are a great example of remarketing overkill.