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9 Advanced eCommerce Marketing Strategies for Medium or Large Online Stores to Use in 2020

Inflow Insights

Editor’s Note: As we navigate a new normal amid the coronavirus pandemic, these are tried and true eCommerce marketing strategies and methods that have proven effective even as businesses change. Here’s an additional resource to help you navigate your marketing strategy during this time. Get in touch.

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SEO History: How We Got Here

ecomdash

In the last installment in our SEO blog series, we learned just how search engines work. For this piece, we’ll cover SEO history: the trends and innovations that have shaped the internet and search engines into what we know today. SEO History. The turn of the millennium marks a major turning point in SEO history.

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eCommerce Metric Benchmarks: How to Analyze Your Online Store’s KPIs

Inflow Insights

We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. So, let’s dig into some guidelines. Note: We’re pros at identifying the biggest marketing levers for your store to take action on. How to Analyze Your eCommerce KPI’s. Search Engine Optimization (SEO).

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Google Shopping Strategies to Fight Amazon

Optimizely

The ecommerce behemoth’s vast product range, easy shipping options, convenience, and speed mean that it has a stronghold on the ecommerce market. Check out Google’s guidelines on what it considers low-quality images if you’re unsure what to do. A version of this post appeared on Multichannel Merchant. .

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10 eCommerce Holiday Marketing Tips to Boost Sales & Revenue

Inflow Insights

Need help building an end-to-end marketing plan for the holidays? 10 Holiday eCommerce Marketing Strategies for Your Best Year Yet. We’ve packed everything we’ve learned along the way into the following eCommerce holiday marketing tips: 1. Create a team-wide holiday marketing plan.

eCommerce 109
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How to Master Product Photography on a Tight Budget (We Did it With Less Than $50)

BigCommerce

The key is to find a process that suits your needs , optimize it, and create a set of guidelines to ensure you keep your images consistent. How to Create Product Photography Guidelines. Optimizing Your Images (and Increasing SEO). Photography guidelines for consistency. Let’s take a look at how to do that. A light tent.

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The 6 Best Ecommerce Marketing Companies of 2020

Kissmetrics

Choosing the right marketing company can be the difference between failure and success. Here’s a list of the best ecommerce marketing companies. NP Digital is my e-commerce marketing company. Upgrow is an e-commerce marketing agency based in San Francisco.