Conversion Optimization eCommerce Marketing PPC Retail 
Retail TouchPoints
JULY 4, 2022
Today he leads a team of more than 25 PPC, SEO and conversion optimization specialists as a boutique, fully remote ecommerce marketing agency. His background as a web developer and SEO expert built an agency that has worked with major brands like Amazon, Overstock.com, Dish Network and many more.
Inflow Insights
JANUARY 15, 2020
We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Search Engine Optimization (SEO). Pay-per-click (PPC). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. So, how do we frame thinking around PPC?
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Inflow Insights
AUGUST 25, 2021
This is the final entry in that series — but, if you want more guidance, you can always request a free proposal from our digital marketing strategists anytime. For online retailers, it presents an opportunity to conquer the market, skyrocket sales, and cultivate brand loyalty through streamlined marketing.
ROI Revolution
JUNE 3, 2020
PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time. Tracking and measuring your SEO and PPC campaigns.
Inflow Insights
MAY 3, 2019
However, if you are doing the work of optimizing your data feed frequently , this can work in your favor as you are showing up for only the most relevant searches at a fraction of the cost of PPC search ads. of all retail search ad spend , and contribute to 85% of all clicks. In fact, Google Shopping campaigns drive 76.4%
Retail TouchPoints
APRIL 13, 2021
It’s no wonder research indicates retail websites stand to gain the least from the Core Web Vitals update. To avoid unnecessary layout shifts, you should be optimizing your retail site for mobile. Optimize your on-page images and videos. Your retail site doesn’t need to live or die by Core Web Vitals scores.
Inflow Insights
APRIL 16, 2019
If you’re a big online retailer, you’ll probably be investing most of your paid ad spend on a mixture of Google Shopping ads and Google Search ads. Here at Inflow, we’ve helped hundreds of online retailers from all kinds of industries to maximize their return on ad-spend (ROAS). This is the number one goal afterall.
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