Conversion Optimization eCommerce Marketing PPC Social Media 
Inflow Insights
MARCH 26, 2020
The surprising reality of eCommerce PPC is that maximizing the return on ad spend (ROAS) does not always maximize profitability. When products share the same margin, optimizing for ROAS is easier to calculate. For example, eCommerce companies that use Google A ds have many bid optimization levers available such as: Device s.
Inflow Insights
AUGUST 25, 2021
Need help building an end-to-end marketing plan for the holidays? 10 Holiday eCommerce Marketing Strategies for Your Best Year Yet. We’ve packed everything we’ve learned along the way into the following eCommerce holiday marketing tips: 1. Create a team-wide holiday marketing plan.
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Inflow Insights
JANUARY 15, 2020
We’ve seen several eCommerce marketing articles that recommend dozens of “key” performance indicators at once. Search Engine Optimization (SEO). Pay-per-click (PPC). In a past article , we’ve referred to this trio of marketing methods as the “milk and cookies” approach. So, how do we frame thinking around PPC?
Inflow Insights
JULY 29, 2019
Most people would gauge the success of any agency (including answering who the best eCommerce agencies are) by their size and revenue. My goal was to build a $10 million eCommerce marketing agency — and build it fast. This gives us a narrower focus for optimizing our lead generation. A few years ago, I thought that too.
BigCommerce
SEPTEMBER 26, 2017
These pages just happened to be indexed by search engines and offered up as responses to keywords, or maybe someone shared the links through email or social media. They’re typically linked to popular search keywords, ads, PPC content, banners, and social media advertising campaigns. I totally meant to do that!”.
ROI Revolution
DECEMBER 20, 2017
You should grab our special report, Setting Ecommerce Marketing Goals. Get our 2018 Ecommerce Retailer Checklist , which takes a step-by-step approach to optimizing your ecommerce business for 2018. Grab it now and pave your 2018 path to ecommerce success. The Customer Journey is Omni-Channel.
eCommerce CEO
AUGUST 19, 2017
Combined with a smart marketing strategy, the right tools and ecommerce marketing tips can grow your online store. Where and how to host your ecommerce website are important choices which influence your site’s visibility, down time, and the fees you pay each month for hosting. Ecommerce Marketing Tools.
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