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June 2019 Monthly Marketing Recap

ROI Revolution

Welcome to the second edition of ROI Revolution’s Monthly Marketing News Recap! Last month , we learned about Google Marketing Live 2019 , the anniversary of GDPR , the latest trends in social media, and more. One last thing before we get started with June’s marketing news. Marketing News Highlights.

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4 Paid Search Strategies for the Aftermath of COVID-19

ROI Revolution

If you’ve been acclimated with Google Ads and Microsoft Ads for the last 10 weeks or longer, you’ve likely noticed COVID-19’s impact on ecommerce search interests, buyer habits, and overall performance, regardless of industry. In the initial weeks of the unprecedented stay-at-home mandates, marketers felt like they were on shaky ground.

PPC 144
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COVID-19 and Ecommerce: Amazon, Paid Search & Social, and Industry Impacts

ROI Revolution

It feels like the entire marketing ecosystem is changing right before our very eyes. With this increase in online shopping and delivery comes a tug between supply and demand, leading to delayed shipping. Published May 4, 2020. Virtually every economy on the planet is feeling the weight of COVID-19 and ecommerce on their shoulders.

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How Coronavirus Is Impacting Ecommerce

ROI Revolution

And the stock market has become increasingly volatile. You’ll uncover how to stay agile with your advertising budget and what long-term paid search strategies you can implement to overcome short-term market pitfalls. The loans, backed by the Small Business Association, can be used to pay for basic expenses. Watch it here.

eCommerce 207
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Shipping, inventory, and fulfillment are the basic underpinnings of a business that must work flawlessly for marketing & advertising to be worth it – and they are all in flux right now. Last year, low prices and the ability to purchase online were the top concerns for customers. Business being good isn’t always a good thing.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

With consumers more concerned about their discretionary spending, the online resale apparel market is projected to double by 2024 ( Statista ). Total paid search impressions on mobile increased 78% year-over-year for ROI clients (ROI client data). 36% of consumers have experienced substantial shipping delays due to COVID-19 ( Narvar ).

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

As the most efficient, scalable way to buy digital ads, programmatic should be a strategy every marketer considers in 2021. COVID-19 transformed how consumers make everyday purchases, forcing brands and retailers large and small to shift their marketing strategies. Marketing to consumers in a post-pandemic world.

eCommerce 197