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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. Instead, we recommend conversion tracking with individual users.

Channel 113
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Why Calculating Conversion Rate by Channel and Seasonality Is Key to Properly Evaluating Site Changes

Inflow Insights

The main issue is this: Conversion rate changes over time are far more influenced by traffic channel mix than by improvements to the site. To avoid this error you need to measure conversion rate by channel, seasonality, device, and more. . Case Study 1: Site Updates That Appear to Have Lowered Conversion.

Channel 60
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The 5 Worst eCommerce A/B Testing Mistakes to Watch out for 

Inflow Insights

These are the 5 eCommerce A/B testing mistakes to avoid (beyond just setting up your analytics goals) that we commonly see while helping our clients with their conversion optimization. #1. This means that someone who sees one variation of a test on mobile may come back to purchase on desktop and be provided another variation.

eCommerce 123
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How Coronavirus (COVID-19) Is Impacting Ecommerce [August 2021]

ROI Revolution

Prime members can already shop with special discounts in categories like electronics, toys, home, and more. Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. Mobile ecommerce + COVID-19 stats. by next year.

eCommerce 197
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How Coronavirus (COVID-19) Is Impacting Ecommerce [March 2021]

ROI Revolution

2020 COVID-19 + mobile stats + trends. US consumers spent an average 25 more minutes on mobile devices in 2020 vs. 2019 ( eMarketer ). Time spent watching digital video on mobile increased from 42 to 47 minutes ( eMarketer ). Total paid search revenue from mobile increased 93% year-over-year for ROI clients (ROI client data).

eCommerce 195
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How Coronavirus (COVID-19) Is Impacting Ecommerce [December 2021]

ROI Revolution

Prime members can already shop with special discounts in categories like electronics, toys, home, and more. Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. Mobile ecommerce + COVID-19 stats. by next year.

eCommerce 148
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How Coronavirus (COVID-19) Is Impacting Ecommerce [July 2021]

ROI Revolution

Prime members can already shop with special discounts in categories like electronics, toys, home, and more. Touchless transactions like proximity mobile payment, buy now pay later, & BOPIS all surged with COVID-19 and are continuing to see growth even as the pandemic subsides. Mobile ecommerce + COVID-19 stats. by next year.

eCommerce 148