Inflow Insights
SEPTEMBER 19, 2019
The main issue is this: Conversion rate changes over time are far more influenced by traffic channel mix than by improvements to the site. To avoid this error you need to measure conversion rate by channel, seasonality, device, and more. . Case Study 1: Site Updates That Appear to Have Lowered Conversion.
Inflow Insights
OCTOBER 27, 2021
Unfortunately, the way most people look at conversion rate usually leads to incorrect conclusions about impact, efficacy, and strategy. Evaluate conversion rates by channel. There’s no “one ring to rule them all” in conversion optimization. The solution?
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ROI Revolution
JUNE 3, 2020
PPC + SEO = SERP domination. Combining PPC and SEO will boost your site traffic and brand awareness in both the long and short term. Good PPC maximizes your immediate return and optimizing your SEO consistently increases your brand authority over time. Tracking and measuring your SEO and PPC campaigns.
ROI Revolution
OCTOBER 1, 2020
Watch the four-part video series today to uncover strategies & insights around everything from inventory planning to merchandising and SEO readiness to digital advertising strategies. August 5, 11-11:30 AM: SEO + Retail Readiness. Toys & games. Toys & games. 9/28 update. QoQ increase. 6/23 update. 5/26 update.
ROI Revolution
MARCH 2, 2021
August 5, 11-11:30 AM: SEO + Retail Readiness. Toys & games. Toys & games. To help you make the most of your paid and organic efforts, we partnered with the experts at Digital Commerce 360 to show you strategic insights to optimize and strengthen both channels in a webinar last week. 6/23 update. Office supplies.
ROI Revolution
JULY 2, 2020
August 5, 11-11:30 AM: SEO + Retail Readiness. Toys & games. Toys & games. To help you make the most of your paid and organic efforts, we partnered with the experts at Digital Commerce 360 to show you strategic insights to optimize and strengthen both channels in a webinar last week. 6/23 update. Office supplies.
ROI Revolution
AUGUST 4, 2020
You’ll uncover strategies & insights around the new normal for Prime Day, inventory planning & merchandising SEO & retail readiness, and digital advertising strategies. August 5, 11-11:30 AM: SEO + Retail Readiness. Toys & games. Toys & games. Learn more and save your spot here! 8/4 update.
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