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How to Adapt Your Ecommerce Business to Increase Sales in 2021

Retail TouchPoints

The global pandemic created by COVID-19 has accelerated the maturation of ecommerce businesses and has led to an increase in online sales. According to a study from Digital 2020 , 47% of users have seen a significant increase in the time they spend shopping online. Lowering prices to get new customers is no longer enough.

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Trends Analysis: Why Cryptocurrency May Still Be Important for eCommerce

ESW

Cryptocurrency, and Bitcoin especially, are more likely to draw raised eyebrows than excited grins these days. There’s a bigger discussion about what crypto — and the blockchain technology behind it — can do for the entire eCommerce sector. This could prove to be the real story of cryptocurrency’s rise. Alternatives.

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The Growth of Digitally Exclusive NFTs is Creating Real-World Opportunities for Retailers

Retail TouchPoints

From Mark Zuckerberg’s plans to turn Facebook into a “metaverse company” to Ralph Lauren creating a digital fashion collection for avatars to wear online, executives in the real world are increasingly turning their attention to the virtual one. NFTs have created digital scarcity, the possibility to have value online.

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How NFTs Can Fight Fraud and Increase Customer Loyalty

Omnisend

In fact, Menard tells Omnisend that NFTs are a vehicle that can be used to not only verify the authenticity of ecommerce products and improve the user experience, but also bring about a renaissance to the commerce world. NFTs are unique in a digital world”. NFTs and ecommerce: a fight against fraud.