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How to Use Blockchain in Marketing Data Security

Kissmetrics

Here’s what you need to know about its effect on the digital marketing industry. You can use blocks to store information like: financial transactions contracts medical data supply information confidential customer data. Blockchain is a possible solution to giving customers peace of mind over their data.

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Why DTC Brands Are Joining The OTT Movement

RTP blog

Most DTC brands are digitally native and social media allowed them to effectively target customers most likely to be interested in their products, while simultaneously developing a following and driving fast growth. Not to mention, linear TV can be expensive for emerging/DTC brands.

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How Customer Data Can Take Your Retail Business To The Next Level

RetailMinded

As a retailer, you likely already have a wealth of customer data. This data can include customer contact information, purchase history, and demographic information. In addition, analyzing customer data can help you to identify trends and anticipate future demand. There are several ways to collect customer data.

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July 2019 Monthly Marketing Recap

ROI Revolution

Welcome to lucky edition #3 of ROI Revolution’s Monthly Marketing Recap series! Last month , we covered marketing news like IRCE 2019, exciting campaigns we saw in June, and recent innovative augmented reality (AR) use cases. Marketing News Highlights. Amazon Prime Day 2019. Ecommerce + Consumer Packaged Goods.